A Roswell, NM Wholesaler’s Sneaky Advertising


Roswell Daily Record writer Jose Mike Jimenez did everything but name Southwest Cash & Carry as the deceptive advertiser in his consumer advocate article in the Saturday edition of the newspaper.

The retired ENMU instructor’s grievance was about the 59 cent per dozen egg advertisement posted by the wholesaler. Jose was informed, only after he entered the store, one had to purchase 15 dozen to avail of the exceedingly low promotional price. He expressed his disdain to some of the store personnel who openly divulged the chicanery was to dupe folks to walk in the front door of the establishment across from the much more prosperous Burrito Express.

I want to the thank the RDR for making it easy to read its fine newspaper from hotel rooms all over the world and the US. All I had to do was answer a few questions about age and profession to read the online caveat emptor article penned by an irate consumer, all from the comfort of a Houston,TX Starbucks!

Mr Jimenez, I do understand your indignation, but morality is related to your station in life. I gather you live on a fixed income. I suspect your view would change if you owned Southwest Cash & Carry.  Advertising is inherently deceptive. So there you go Jose; I exposed them for you even though you provided sufficient identifying information in the city tribunal to get evil stares if you ever set foot in the place again. Salud!



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