Executive Optical doing business as an eye care and fashionable eyewear company in the Philippines is playing some serious hardball as evidenced by the advertisement involving an ATM that you see below.
The EO ad portrays a woman in her fifties holding up a long ATM line where each of the younger people in the queue are glaring at her in their own caustic way as she fumbles with how to insert her debit card correctly into the ATM.
The EO employees ,who masterminded this tasteless and egregiously offensive attempt to lure in the 50 and over crowd, are not particularly intelligent as the probability of line with only one old person is quite low. Moreover, nobody in the line is using their smartphone.
Also, the ad’s claim that ALL people age 50 and above suffer from poor eyesight is patently false. EO is attempting to exploit folk’s fear of embarrassing situations caused by poor eyesight rather then focus on genuine concern for the eye health of potential clients.
Hopefully, only the most ignorant and trusting among us will be duped by such an insensitive and callous attempt to turn a profit.