The dumbest guy in school just bought a yacht was the E-Trade marketing gimmick on this TV commercial. Yeah, the guy in the orange shirt enjoying drinks with bikini clad, high libido, money hungry young women is portrayed as a screw off in high school who got rich buying and selling stock via his E-Trade account.
This appears to be related to the online brokerages recent reduction in trade commissions(fees) to $6.95 from $9.99. That’s right, one can now buy or trade as many shares as one desires for the staggeringly low price of $6.95. Do remember that when those 200 shares you bought take a dip and you are forced to sell them, you are losing money TWO WAYS!
This is why E-Trade has to air unrealistic commercials like the one you see below with a sexy young blonde woman just starting her twerk strut. Angela Natividad can tell you more about the MullenLowe advertisement that seems to be tapping into the 99% versus the 1% rivalry.