The following reply to a post written by Malcolm Coles pretty much gets to the pith of why anybody publishes anything on the World Wide Web. Malcolm Coles is a Content Strategist out of the UK. The post or article he wrote titled Why you shouldn’t use Google’s keyword tool for SEO created a ton of buzz! For you internet neophytes, SEO stands for Search Engine Optimization.
Freud, the pen name of the gentleman replying, politely calls out Malcolm Coles for writing a controversial article in order to drive up his page views and his Click Through Rate (CTR) all towards raking in that cherished ad revenue promised by Google.
As Freud suggests, the veracity and accuracy of the article is not nearly as important as chasing after an elevated number of page impressions like the Triond prostitutes do. The corollary to this is that a boring but truth-seeking article would not be profitable so who cares about the truth. Web surfers, of course, have to be especially careful about trusting the voluminous amount of content out there.
Also, I would expect Freud to concur with the view that the human presence on this planet has all the characteristics of an infestation. Moreover, scarcity of resources and evolution have a way of taking care of populations and maintaining a “proper balance”.
Not really sure I agree with the main article, some of the points raised are fair. Google is an authoritive body within the world of search (slowly being taken over by facebook) the number crunching is human intervention based on human searches. There isn’t a human responding to each and every query made on their reporting tools! How can google selectively spit results out to be in their favour? Think about it, it’s counterintuitive to their entire model of bidding. They may not be transparent in how their SERPs algos work but their bidding for CPC is transparent enough to provide accurate ‘historical’ data for future predictions.
This articel like so many others of its kind are nice long tail pullers to enhance traffic for adsense! Yes No? ( A big fat affirmative Mr. Freud! ) We are all prostitutes to some extent.
Love peace and hope that this planet survives the presence of humans!