The dentist advertisement you see was taped to the front of a grocery store in Roswell NM named Farmers Market located on east 2nd on highway 380 towards the thriving metropolis of Tatum.
SmilesForever has the simple marketing slogan We Care and accepts Medicaid and most private insurance. They also give 25% discounts to private pay patients. I believe that means if you do NOT have insurance and want to pay out of pocket, then $800 worth worth dentistry will only cost the insuranceless patient $600.
This makes sense since this grocery store caters to low income, poverty level Hispanics who turn out in high volume to vote for the food stamp, entitlement, EBT card female Democratic presidential candidate.