Self-Washing Dish Cleaning Product did not Survive


Automated dishwashers are an enigmatic invention. One has to individually pre-clean items prior to placing them in the dishwasher making the machine a device that sterilizes your cups, glasses, bowls and eating utensils. 

I have to ask my wife sometimes if dishwasher is full of clean or dirty kitchenware before I unload it! So I am wondering why the dish soaking product called Dreft was not a smashingly successful and profitable innovation.

As you can see below, this product from the 1950s or early 60s advertises itself as self-washing meaning to just soak dirty dishes in warm Dreft suds for two minutes. Then rinse with NO wiping required or scouring necessary. As mentioned, I don’t get why people do not prefer clean their dishes this way as it saves on your gas/electricity bills and frees up more cabinet space in kitchen!

Consumers like Jennifer Cook Cardamone‎  are still quite interested in the product as a spot remover, but for some reason it is shelved in the baby section at Walmart according to Tanya Terrell.

Also very related to the thrust of this piece is the effort of minimalist JOSHUA BECKER who also sees no value in a space wasting, energy consuming dishwasher.

When was the last time you saw a ten cent coupon that was worth carrying around? Around 50 years ago, the 10 cent Dreft coupon you see below for Giant, Large, and Economy sizes were in women’s purses all across the USA.


0 comments on “Self-Washing Dish Cleaning Product did not SurviveAdd yours →

Leave a Reply