Billy Sills, General Manager, of Roswell Toyota sent us a letter in the mail which opened with “I understand that you are driving a vehicle that I need. I am willing to pay above market value to trade for it.” I guess this means that if my car had a market value of $6000, he would not give me $7000 to put in my pocket, but would allow the $7000 to count toward the purchase of another used or new car.
The solicitation was an attempt to appear personal and one on one judging from the almost handwritten appearance of the font. However, the mail box cluttering sales pitch was just an automatically generated letter snail mailed to anybody who had purchased or leased a car from Roswell Toyota located on the highway to Ruidoso.
I am not sure why Mr Sills would send this type of solicitation to anybody who had leased a vehicle since one could not trade in a leased vehicle until the expiration of the lease which is usually 36 months I think. In an age where mail box clutter is exceedingly high, advertisers should be more careful about sending out irrelevant correspondence since most of it never gets opened and only fills up the land fills faster.
I guess we have some sort of proof that high volume junk mailers and some auto dealers do not care too much about the environment.